We’re pleased to support Caspian Sunrise plc (formerly Roxi Petroleum Plc) with a new corporate website following their recent merger
Introducing a new look for Caspian Sunrise (LON:CASP)
Caspian Sunrise plc is a Kazakhstan based oil and gas exploration and production company established in October 2006, and listed on the Alternative Investment Market of the London Stock Exchange in May 2007.
Shareholders voted to approve the Baverstock merger on 24th March 2017, and the company began trading under its new name of Caspian Sunrise today, 28th March 2017.
The merger has increased the size of the company that now holds a 99% interest in the BNG Contract Area in Western Kazakhstan spanning 1,702km2. They also have a 99% interest in the Munaily Contract Area, and a 50% interest in the suspended Beibars Contract Area.
Formerly known as Roxi Petroleum, the company decided to compliment their name change with a brand relaunch – at the center of which is a new corporate website designed and delivered by Brighter IR.
We were delighted with the level of service and creativity brought to the project by the whole Brighter IR team
Bright, clean and colourful branding
To complement the new logo designed by Emperor, we opted to carry over the bold colour choices into the look and feel of the new Caspian Sunrise website.
Subtle light and dark grey gradients underpin the bright orange and blue that are the primary colours of the new design. We reflected the sun-kissed theme with our choice of imagery throughout the site, choosing photographs that wash the horizons above mining operations in fiery tones.
We built this imagery both into the header of each page, and into ‘breakout boxes’ spread across the site. These boxes link through to relevant pages, and reveal additional information on hover.
Rounded boxes and buttons evoke the rising sun from the company logo and contrast against the crisp lines cut by the information tables detailing Caspian’s operations.
Practical design doesn't have to be boring
A drop-down ‘mega menu’ appears when you hover over the navigation menu on desktop, providing context to the site’s sections, linking through to the subpages and offering additional functionality such as the share price widget on the Home tab.
The design was built around the idea of content laid out in simple, well-defined blocks, which allow for graceful and intuitive positioning of all elements on any device. On mobile or tablet devices, the responsive design retains all of the site’s features without compromising usability or visual sensibility.
Advancing investor communications
Integrating the Investor Relations tools from our exclusive Polaris platform, Caspian’s new site aims to be informative as well as striking. The Investors section features a selection of our most popular services, including four of our share price tools tabbed on one page for user convenience, and investors can sign up for the latest Regulatory News announcements via email, or download them in PDF format.
Caspian Sunrise’s new site, complete with clean, valid, W3C validated code, is set to take them forwards into the new financial year and beyond – with a fresher and brighter identity to complement their new direction.