About
- Corporate site
- Investor site
- IR Tools
- Re-design
Kenmare Resources plc is an innovative Irish mining company with a global reach, operating the world-class Moma Titanium Minerals Mine on the stunning northeast coast of Mozambique.
Home to rich deposits of heavy minerals like ilmenite, rutile, and the valuable zircon, Moma is a key source of essential raw materials. These minerals play a crucial role in the production of everyday products, from vibrant paints and durable plastics to high-quality ceramic tiles.
As a leading producer of mineral sands, Kenmare is helping power industries worldwide with its high-demand products.
The brief
Kenmare was running into a lot of issues with their old CMS as it was no longer supported, leading to frequent functionality problems. They knew it was time for a full website overhaul, including a fresh redesign and updated content.
The goal was to not only improve the layout and overall look of the site but also to make it more visually appealing. They wanted to bring in more photography and video to make the site feel more dynamic and engaging for users.
Our approach
We approached the website build with a focus on creating a more engaging experience for investors by showcasing the real-world applications of the company’s end products.
A key part of our strategy involved reworking the sitemap to improve navigation and ensure a seamless user journey. At the heart of the new design, we placed the company’s bold purpose statement—“Transforming resources into opportunity for all.”—front and centre, reinforcing their mission from the moment visitors arrive. Additionally, we leveraged their stunning drone footage to add dynamic visual interest, bringing their operations to life in an impactful and compelling way.
The outcome
We’ve created a multilingual website for Kenmare Resources that showcases their products while bringing their operations to life through stunning footage.
The redesigned site offers an intuitive navigation experience for users while also being effortlessly manageable for the client to update. It also makes the company’s ethos more visible, highlighting their commitment to sustainability and community engagement in a compelling and accessible way.
Working with Brighter IR on our website design and development has been a smooth and positive experience from start to finish. The team was easy to work with and communicated well throughout the entire process. It was quite a complex project as the majority of the website needed to be available in both English and Portuguese, but Brighter IR delivered a great result and at a highly competitive price. Since the website went live, their support team has also been very helpful, quickly actioning any issues. The internal and external feedback on the new website has been very positive, particularly on how its brings to life our updated corporate purpose, and we’re glad to be working with Brighter IR going forwards.