About
- AIM 26
- Corporate site
- Design
- Development
- Strategy
Atalaya is focused on the sustainable production of copper and other critical metals that support modern economies and the energy transition.
They are a European copper producer focused on providing society with the essential raw materials required for economic growth and the energy transition.
Atalaya has assembled a portfolio of copper assets in Spain across several world-class mineral districts including the Iberian Pyrite Belt.
The brief
As the previous site was outdated and no longer fit for purpose, we were tasked with creating a new and fresh site design, taking elements from recent reports and presentations and more generally progressing the overall site design and online identity to be much more current, modern and to provide a platform for new content and messaging for years to come.
We created a broader colour palette, complementary to the primary brand colours but with more options for accents and highlights that could be used throughout the site design and elements.
Our approach
We took the opportunity to create a more traditional Home page which surfaced key content from throughout the site and provided clear pathways to content being sought out by the various target audiences.
We worked with Atalaya to significantly enhance their existing content with a focus on providing accurate and up-to-date information on the company’s operations, as well as highlighting the company’s sustainability initiatives. The investor section needed to house a host of documents and historical materials that were previously unavailable and along with providing easy access to financial information, reports and presentations.
Due to the nature of the industry the company operates in, to enhance engagement with stakeholders there was a requirement to show supporting imagery when releasing regulatory news. However, given the limitations of the third party regulatory news feed only being able to deliver text based content, we had to custom build an interface to allow a supporting document to be manually attached to any release. This functionality provided a means for investors and stakeholders to stay better informed about the company’s progress.
We introduced a secondary colour palette, complementary to the reds from the logo which provided new accent colours we could use throughout the site, helping to create a more varied and fresh feel. By updating the site typography and font styles, we gave the site a much more modern and user friendly feel, while remaining highly legible and usable.
The outcome
The much anticipated site launched in March 2023, just in time for their next operational update in April!
The new website has been well-received, with positive feedback received on its modern, professional look and its informative content. The website has helped to enhance the company’s brand, highlighting its commitment to sustainability and community engagement.
The website has also served as an effective platform for engaging with stakeholders and keeping investors up-to-date with the company’s progress.
