About
- AIM 26
- Corporate site
- Development
- IR Tools
- Re-design
- Strategy
Ceres is a fuel cell technology and engineering company whose aim is to bring cleaner and cheaper energy to businesses, homes and vehicles. They are a leader in climate technology, enabling the world’s most progressive companies to deliver clean energy solutions at scale and at speed.
Tackling climate change is what drives Ceres, both as a business, and for employees across the business —thet are committed to enabling a net zero world.
Based on research spun out from Imperial College London, Ceres has been perfecting its unique electrochemical technology for 20 years. They are quoted on the London Stock Exchange’s Alternative Investment Market (AIM), ticker symbol CWR, sector Electronic and Electrical Equipment.
The brief
Brighter IR designed and delivered the previous Ceres website in mid 2019. With the company having grown and evolved its technology and business model significantly since then, by the summer of 2022, it was time to redesign a new site that would better communicate and express the evolved Ceres for its audiences today and for the future.
Key objectives:
- Update the content and messaging to more clearly communicate the benefits of their technology and licensing model
- Review, refine and refresh the site architecture, content and pages, streamlining where appropriate
- Retain the overall look and feel while taking the opportunity to improve on design elements and user experience (UX)
- Home, landing and key pages to be updated to deliver a much more dynamic, engaging and rewarding experience
Our approach
Taking the existing brand guidelines that were first introduced when we built the first site for Ceres, we took the opportunity to create a much more sophisticated look and feel for the new site. We introduced a bolder use of typography and a more flexible set of design elements and modules allowed us to present content across the site in a more dynamic and varied manner.
We worked closely with Ceres on the sections that were significantly updated from the previous website, in particular the “Technology” section where it was critical to make clear their approach licensed technology and how this benefits customers and the environment.
The “Careers” section also introduced a much more employee and potential employee focussed approach, setting out the benefits of working for Ceres along with a greatly improved job search function.
The outcome
The new website was launched in August 2022, ahead of schedule and we were able to not only meet the original project objectives but go beyond and deliver a truly best-in-class corporate website.
