About
- Corporate site
- Development
- IR Tools
- Re-design
- Strategy
Cordiant Digital Infrastructure Limited were the first UK-listed investment company to provide investors with dedicated exposure to the core infrastructure of the digital economy.
The Company invests in data centres, telecommunications towers and fibre networks in the UK, EEA and North America and seeks to generate an attractive total return of at least 9% per annum over the longer term (comprising capital growth and a progressive dividend).
The brief
Following a fairly rapid process, we were pleased to deliver the first iteration of Cordiant Digital Infrastructure’s corporate website to coincide with their successful listing on the London Stock Exchange on 16th February, 2021.
As the company grew rapidly, so did their need for a more extensive website. We were asked to consider a re-build, inclusive of a more sophisticated design and considered user experience to help audiences navigate through the additional content required.
Project objectives:
- Design element review; including colour, typography and iconography, with the aim of adding depth and sophistication to the feel of the site and its content.
- Extending the sitemap; we made a series of suggestions to repurpose content from their recent Annual Report and corporate factsheets, bringing content out of PDFs into web pages for improved accessibility.
- Imagery refresh; using the Annual Report as a source of inspiration, alongside Cordiant’s portfolio of assets and recent acquisitions, we were able to source a library of vibrant imagery.
Our approach
Following a series of internal workshops and discussions, we presented to Cordiant and their PR advisors to share our vision for the future, including a revised sitemap with new content areas, alongside some best practice examples gleaned from peer and competitor websites to complete our collective thinking.
With the aims of the project agreed, we expanded on design treatments featured within the Annual Report to craft a renewed style guide, inclusive of adjusted typography and colour palettes. This style guide then evolved and morphed into a broader re-design of all key content areas, seamlessly repurposing content and graphics throughout the process.
The outcome
We were pleased to launch the new and improved website in November 2022. The new site features background video banners, image treatments to ensure each content area is clearly legible, and subtle yet effective animations and fade-ins to enhance the user experience in a dynamic, yet considered manner.
As the number of pages within the site increased, we were mindful to ensure it remained user friendly and didn’t become overwhelming. The new site uses infographics, icons and visual elements to break up some of the larger content areas while bringing content to life.
We’ve had the pleasure of working with the team at BrighterIR on a number of projects. Without fail, they have been helpful, efficient, creative, friendly and highly responsive to deadlines. The post-launch technical support group is both fast and competent. I’d recommend them without hesitation to anyone looking to develop a new corporate website.
Cordiant Capital
