About
- AIM 26
- Corporate site
- Design
- Development
- IR Tools
- Strategy
Shearwater Group offers solutions to help businesses manage the interaction between technology, process and people so that they remain operationally resilient.
The Shearwater Group provides peace of mind that information, assets, applications and infrastructure are protected, plus the means to rebound and recover if things go wrong.
Their vision is to become the provider of choice delivering Next Generation Technology, Professional Advisory and Cyber Security Services and Solutions.
Their purpose is to provide high quality, dependable products and services that help create a safer online environment when doing business for our customers and key stakeholders.
The brief
Shearwater wanted a complete overhaul of their existing site, everything from the design through to the content and site architecture.
Primary Objectives
- Create a new and fresh site design, taking elements from any recent reports and presentations and more generally progressing the overall site design and online identity to be much more current, modern and to provide a platform for new content and messaging for years to come.
- Explore creating a broader colour palette, complementary to the current colours but with more options for accents and highlights throughout the site design and elements.
Our approach
Taking a lead from the latest Annual Report we designed a new high impact Homepage, which effectively showcased the Group’s companies and gave users an instant snapshot of the breadth of their operations.
Using a modular design approach to create a suite of reusable content blocks, we were able to deliver flexible and varied page layouts from the outset. Utilising these building blocks to design each page around the content, as opposed to a more traditional “one size fits all” template-driven solution, helped us to create a site that feels tailored in approach.
During the process we worked with Shearwater to consolidate and streamline their content to help users find information of interest quickly and easily. We also introduced new photography, video, charts, icons and infographics, alongside a range of banners, carousels and other visual treatments which come together to clearly explain the company, its operations, performance and activities.
Shearwater were keen to convey the various technology solutions and professional advisory services they provide, along with their range of companies that make up the Group. We created a tagging and categorisation facility for each company, allowing us to implement in-page filtering that dynamically pulls content from around the site based on user input.
We introduced a secondary colour palette, complementary to the grey and yellow from the logo which provided new accent colours we could use throughout the site, helping to create a more varied and fresh feel. By also updating the site typography and font styles, the new site is more modern and user friendly, while remaining highly legible and readable.
The outcome
We were delighted to launch the new website in March 2023 and pleased to hear that it had been well received by the various internal and external stakeholders.
The new modern design, along with the refreshed content and imagery made has not only improved the user experience but also allowed Shearwater to showcase their award winning capabilities in a visually engaging way.
