About
- Branding
- Design
- Development
- Re-design
- Strategy
Sequoia Economic Infrastructure Income Fund (SEQI) invests in economic infrastructure private loans and bonds across a range of industries in stable, low-risk jurisdictions, creating equity-like returns with the protections of debt.
SEQI has been a wonderful client of Brighter IR’s for 5 years, with this project being the second version of their website that we have built for them.
The brief
Our aim for this project was to breathe new life into the site. The goal was to project the growth of the fund, deliver a much more modern and sophisticated user experience and improved user journey. We were provided with an updated colour palette to help modernise the design.
We were also tasked with creating a new version of the logo to revamp their brand as they move forward and grow.
Another key goal of the project was to streamline the process of uploading new information and the monthly figures.
Our approach
Starting with a fresh new homepage design, we established a much more contemporary feel for showcasing the content and key figures. We brought in more white space to the pages, giving each section room to breathe. Dynamic hover states were implemented, inviting the user to interact and engage.
As we were lucky to have a close relationship with the client already, we were equipped with the knowledge of what would work best for them. This meant we were able to adapt the back end of the new build to better suit their needs.
Working closely with the client, we came up with a simplified new logo for them to use, that matched the clean new look of the build.
The outcome
SEQI now has an upgraded, brighter website that we’re incredibly proud of. They can now exhibit their information in a clear and concise way.
We also updated the IR tools we provide for the site to match the new style.
The client was a dream to work with, stepping up to make decisions and provide new content in a responsive and timely manner.
