About
- Design
- Development
- Strategy
Convex is the UK’s leading sell-side only M&A advisor, with unrivalled expertise in advising entrepreneurs, founders, and owner managers on maximising their equity value through sales to global strategic acquirers.
Founded in 2010 by entrepreneurs for entrepreneurs, Convex has advised on more than 100 company sales with an aggregate value in excess of £3bn. They have a proud track record of finding the right partner for our clients and are renowned for achieving remarkable deal outcomes.
Entrepreneurship is ingrained in their business, and they fully understand the unique value drivers, positioning, timing and structures required to deliver an efficient and successful transaction across the £10m to £250m value range.
The brief
We were introduced to Convex when they became part of RBG Holdings plc, who were a long standing client of ours following a corporate site we delivered for them when they listed on AIM in 2019.
Convex wanted to completely overhaul their existing site, from the design to the content, to make it a more engaging experience and better reflect the business they are today.
Project objectives:
- Create a modern, high-end looking site which appeals to their target audience who are primarily entrepreneurs, founders, and owner managers.
- Improve the navigation system to enhance usability and user experience.
- Ensure that the new site remains easily updated and maintained, if not more so, and that it stays current and dynamic, with improved news flow, company activities and other media.
- Deliver a user friendly, easily navigable and engaging experience for all target audiences.
- Develop a highly flexible framework within WordPress to allow for future site evolution, additions and acquisitions.
Our approach
We simplified the navigation system, stripping out unnecessary menu items and surfacing content previously buried within the depths of the site.
We created new and varied page layouts that are flexible and allow for greater variety in presenting specific information and elements, optimising each page based on its content to ensure each feels unique and engaging. We moved them away from very narrow column styles of the previous site and utilised full width page styles across the site, significantly increasing their screen real estate.
We implemented new photography, video, icons, charts and infographics throughout – banners,carousels, in-page elements and other visual treatments to bring to life the company, its operations, performance and activities.
For a business like Convex, their track record is paramount in securing new clients, so making the most of the Transactions section was essential. Introducing sector and content tagging for each company, allowed us to implement in-page filtering and pull in related content from around the site.
The Team section was also of particular importance, as it’s Convex’s expertise in the industry that sets them apart from their competitors. Through clever content tagging, we made it easy for users to link people to Transactions and vice versa.
The outcome
Transitioning away from the dark heavy feel of the previous site. we launched a lighter, brighter and more visually appealing site in March 2022.
The introduction of gold throughout the site helps to evoke the sense of a high end brand, which, coupled with slick animations, imagery and functionality, has resulted in a new site that very effectively showcases their business proposition and outstanding track record in M&A to their target audiences.
Excellent web designers, we cannot recommend them highly enough. The team is knowledgeable, friendly, and incredibly helpful and patient. A pleasure to work with from beginning to end.
