About
Frontier IP create value by taking a different approach to commercialising intellectual property.
They have a different approach to building value from intellectual property and which is based on providing proactive, hands-on support including commercialisation services, technology validation, early industry engagement and fund raising.
The brief
Frontier’s previous website was developed using proprietary technology that was cumbersome and expensive to maintain. It wasn’t fully responsive and was difficult to navigate, especially for mobile and tablet users.
Frontier were keen for us to deliver a clean, uncluttered website, with a focus on their investment portfolio to help users better understand the company and its assets. We also gave their logo a slight polish!
Our approach
As with all website projects, we first mapped out a new sitemap, identifying the key areas of focus for their audiences while accommodating their own communication needs and priorities.
A clean, fresh and modern design, we made use of the bright orange from their colour palette to highlight content and for all user actions such as links and buttons.
Using subtle animations, we bought their content to life as the user moves through each page and section, with dynamic content featuring on key landing pages.
The outcome
As you might expect, the new site features a host of other small improvements throughout including clean and efficient code, improved accessibility, SEO, and cross-browser compatibility.
You’ll also find our suite of share price and regulatory news related tools embedded to keep investors informed.
Most importantly, our client is able to quickly and easily content manage the website internally – adding news and media articles, alongside portfolio updates, is straightforward and helps to keep their ongoing costs manageable.