About
- Corporate site
- Design
- Development
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- Strategy
NetScientific plc (AIM: NSCI) is an investment and commercialisation group with an international portfolio of innovative life science, sustainability and technology companies.
NetScientific identifies, invests in, and builds high growth companies in the UK and internationally. The company adds value through the proactive management of its portfolio, progressing to key value inflection points, and delivering investment returns through partial or full liquidity events.
NetScientific differentiates itself by employing a capital-light investment approach, making judicial use of its balance sheet and syndicating investments through its wholly owned VC subsidiary, EMV Capital. The group secures a mixture of direct equity stakes and carried interest stakes in its portfolio of companies, creating a lean structure that can support a large portfolio.
The brief
NetScientific were keen to bring the current website up to date to reflect the most recent content, messaging and imagery.
The previous site design was somewhat dated, so they wanted a new look and feel, combined with updated imagery, graphics and other visual elements to make it a more current and engaging experience and to meet their internal communications needs along with their audience needs.
Project objectives:
- Create a new and fresh site design, taking elements from the recent annual report and presentations and more generally progressing the overall site design and online identity to be much more current, modern and to provide a platform for new content and messaging for years to come.
- Improve the navigation system to enhance usability and user experience
- Ensure that the new site remains easily updated and maintained, if not more so, and that it stays current and dynamic, with improved news flow, company activities and other media
- Deliver a user friendly, easily navigable and engaging experience for all target audiences.
- Develop a highly flexible framework within WordPress to allow for future site evolution, additions and acquisitions
Our approach
We created new and varied page layouts that are flexible and allow for greater variety in presenting specific information and elements, optimising each page based on its content to ensure each feels unique and engaging.
We also worked on consolidating and streamlining content, to make it easier for users to find what they are looking for.
New photography, video, icons, charts and infographics were created and introduced throughout – banners,carousels, in-page elements and other visual treatments to bring to life the company, its operations, performance and activities.
There was a lot of focus around improving the Portfolio section to effectively showcase the array of companies under the NetScientific umbrella. Introducing sector and location content tagging for each company, allowed us to implement in-page filtering and pull in related content from around the site.
We introduced a secondary colour palette, complementary to the primary blues from the logo which provided new accent colours we could use throughout the site, helping to create a more varied and fresh feel. By updating the site typography and font styles, it gave a more modern and user friendly feel, while remaining highly legible and readable.
The outcome
We launched the new site in December 2022, which was an early Christmas present!
The new look and feel, coupled with animations throughout the site really brought it to life and created a modern site to better showcase the company, capabilities and products within their respective markets and customers.
I had the pleasure of working with the Brighter IR team on the redesign of NetScientific’s website. Their attention to detail, technical expertise, and communication skills made the process seamless. They took the time to understand our needs and provided creative solutions to enhance the user experience. I highly recommend Ronnie and Natalie from Brighter IR to any company looking to redesign their website.
Marketing Manager, NetScientific
